Gear Up. Head Out

Rocktown Adventures is a specialty outdoor retailer and outfitter that exists to inspire you to take on new challenges and give you the tools to live an active outdoor lifestyle. We believe outdoor adventures lead to a greater appreciation of our community’s natural assets and we want to help you embrace an active outdoor lifestyle.

We provide the WHAT – WHERE – HOW for outdoor activities in the northern Illinois/ southern Wisconsin region. We carry top of the line equipment from name brands that excite your outdoor passions and our experienced staff loves to share their enthusiasm for the outdoors. There are an abundance of recreational assets waiting to be discovered by YOU!

We’ve made it easier to Gear Up Head Out as you can now purchase premium outdoor apparel and gear from our online store. Yes, we’ve finally joined the 21st Century!

Two Locations:

Rockford, IL

313 N. Madison St.
Rockford, IL 61107

Tues-Fri10am – 8pm
Sat10am – 6pm
Sun11am – 5pm

*Available by appointment on Monday*

Aurora, IL

107 Spruce Street
Aurora, IL 60506

Our Aurora location is closed for the fall/winter season. Please contact our Rockford location for any of your outdoor adventure needs. Thanks for a great season! See you in 2019.

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