Gear Up & Head Out!

Rocktown Adventures is a specialty outdoor retailer and adventure club. We offer sales, rentals, lessons, guided trips, and related apparel for Kayaks, Canoes and Stand-Up Paddleboards in the summer and Nordic Skiing and Snowshoeing in the Winter. We also carry camping equipment, lifestyle apparel, and transportation equipment such as roof racks and trailers.

Our mission is to help you Gear Up and Head Out. We do this by providing the WHAT-HOW-WHERE…..WHAT is needed to do the activity, HOW to do the activity, and WHERE you can do the activity, all in a socially engaging setting. We carry brands that excite your outdoor passions, sold by knowledgeable staff that uses the brands we sell themselves in their own pursuit of outdoor recreation. We are located near an abundance of recreational assets waiting to be discovered by you.

Aurora, IL
107 Spruce St.
Aurora, IL 60506
Tues-Fri: 10:00 am - 8:00 pm
Sat: 10:00 am - 6:00 pm
Sun: 11:00 am - 5:00 pm

Rockford, IL
313 N. Madison Street
Rockford, IL 61107
Tues-Fri: 10:00 am - 8:00 pm
Sat: 10:00 am - 6:00 pm
Sun: 11:00 am - 5:00 pm

We are also available by appointment outside these hours.



From the water to the trail, Rocktown Adventures has what you need to Gear Up and Head Out. As the largest paddlesport dealer in Illinois, serving the Chicagoland area, Northern Illinois and Southern Wisconsin, we offer an extensive selection of paddlesport equipment, accessories, and apparel. Rocktown is more than paddlesports though as we also carry a wide range of products for camping, hiking, Nordic skiing, snowshoeing and lifestyle apparel. If you are looking to Gear Up and Head Out, Rocktown Adventures is your destination for outside recreation.


Bonus gift for Dad……or yourself!

Through June 18 purchase $50 of Men’s apparel and receive a free Kayak or Stand Up Paddleboard Rental. Plenty of great lifestyle apparel from brands that excite your outdoor passions such as prAna, Outdoor Research, Mountain Khakis, and Simms. Stylish Plaid shirts perfect for summer. Yes. Plaid. And it looks...
Read more

Summer Demo Days

There are many options to choose from when purchasing a kayak, and we want to make sure your purchase meets YOUR paddling needs. So if you are interested in kayaking, you won’t want to miss our Summer Demo Days June 25 in Aurora and June 26 in Rockford from 10:00...
Read more